In this post, we will focus on marketing strategies that will allow you to get customers for your property development as soon as possible.
1. Social media marketing
Launching paid ads on social media is one of the most effective and cost-efficient outbound marketing strategies for real estate developers.
Social media platforms such as Facebook and Instagram offer advanced audience targeting tools, so you can precisely target your ideal customer based on location, interests and demographics.
If you're new to the world of social media advertising, it's best to start with Facebook Ads.
Not only do you have the ability to reach millions of users, but you can get started even with a very modest budget, starting at just $10-20 per day.
Advertising on Twitter can also be an effective way to reach potential customers, but it is important to monitor ad spending and conversions. Facebook ads have historically worked best, especially in property development marketing.
Here are some tips on how to create an effective Twitter ad campaign:
- Use clear and concise text that captures users' attention.
- Use images and videos to make your ad more attractive.
- Target your ad to the right audience.
- Add a clear call to action (CTA) to encourage users to interact with your ad.
2. Hold an event at your investment site
Do your customers feel connected to your community?
If not, there's a good chance you're not getting many new customers through testimonials. Testimonials can be one of the best outbound marketing tactics for real estate developers.
How do you build a strong relationship with your customers?
One way is to hold monthly events for your clients. At these events, customers can meet, get to know each other and talk about their experiences. These events can also be an opportunity for you to introduce your new property development to new potential customers.
Events don't have to be pushy or forced.
It is enough to provide a pleasant atmosphere so that customers can talk freely. For example, you can organize a barbecue, movie night or sports activities.
By building a strong bond with your customers, you can improve loyalty and trust.
You can also increase the number of new customers who join your community.
3. Build relationships with other companies - partnerships
Why limit the marketing of your investments to just your team of satisfied customers? Getting to know other local businesses is a great way to spread your brand and introduce people to your business.
Once other companies learn about you, like and trust you, they will become ambassadors for your investments.
Here are some ideas for partnering with local businesses:
- Offering discounts or other special deals to customers of local businesses.
- Making your property available for events organized by local businesses.
- Sponsoring local events or organizations.
- Partnering with local businesses for marketing and promotion.
Working with local businesses can be a great way to increase awareness of your brand and attract new customers for your new development projects.
4. Be present at business events
Organizations such as BNI or the Chamber of Commerce are ideal for outbound marketing. They make it easy to connect with businesses in your area and build relationships with other entrepreneurs, as we mentioned in the point above.
When you join such an organization, you have the chance to meet decision-makers from other companies who may be potential customers for your business. You can also exchange information and experiences with other entrepreneurs, which can help you grow your business.
If you're looking for ways to expand your network and attract new customers, joining a business group is a great option. Here are some popular business groups:
- Business Network International (BNI)
- Chamber of Commerce
- Young Chamber of Commerce
- Women's Business Enterprise National Council (WBENC)
- National Association for the Self-Employed (NASE)
- National Association of Female Executives (NAFE)
To find a business group in your area, you can use an online search engine or contact your local chamber of commerce.
By joining a business group, you can:
- Meet decision makers from other companies
- Build relationships with other entrepreneurs
- Exchange information and experiences
- Acquire new customers
- Grow your business
If you are looking for ways to grow your business, being present at business events is a great option.
5. Create distinctive printed materials for your real estate investments
The truth is that many printed materials on property development look average. They are pieced together "on the fly" and don't stand out. Forget about stock images that have nothing to do with your property and create something that will actually appeal to a potential client and get results.
When I say printed materials, I mean advertising brochures, flyers, property cards, among others.
Your marketing materials, should be visually appealing enough so that people don't throw them in the trash when they get home after a meeting.
Here are some quick tips to help you create better marketing materials - printed for better investment marketing:
- Use high-quality photos and photorealistic 3D visualizations. Your materials should be visually appealing to grab people's attention. Use high-quality photos and graphics that portray your property in the best light.
- Be creative. Don't be afraid to experiment with the design of your printed materials. Use custom fonts, colors and layouts to set yourself apart from the competition. But be sure to be consistent with your corporate identity.
- Communicate clearly and concisely. People don't have time to read long texts. Communicate clear and concise information about your property development so people can quickly and easily understand what you offer.
- Call to action. Don't forget to invite people to take action. Add a link to your real estate development page and/or provide a phone number so people can learn more about your property or schedule a meeting at the site.
If you follow these tips, you can create printed materials that will grab people's attention and encourage them to learn more about your property development.
Here are some additional tips:
- Use an attractive headline. The headline is the first thing people will see in your materials, so it needs to be attractive and eye-catching.
- Use short, concise paragraphs. People don't have time to read long paragraphs, so make sure your paragraphs are short and concise.
- Use clear and legible writing. Make sure the writing in your materials is clear and legible, even from a little further away.
- Use high quality paper. Use high quality paper for printing to make your materials look professional and solid.
If you follow these tips, you can create printed materials that will stand out from the crowd and grab people's attention. That is, they will do their marketing job.
6. Take advantage of paid advertisement promotion
Most real estate developers advertise their properties on classifieds portals using the free option. However, if you want to improve your results and be more proactive, you might consider promoting your ads.
Some classifieds sites offer enhancements that will highlight your ads at the top of search results to give you more exposure. Instead of waiting for people to find you further down the portal, featured ads put you prominently at the top of the results.
Free solutions are always nice, but don't ignore the advantages of using some of the paid services offered by ad portals. If you have some extra cash in your budget, it's worth testing these options.
Check out our article for more on this topic: 25 Best Titles to Use on Real Estate Ad Portals
7. Be where your potential customers are
The final but no less important step is to define the target audience of your marketing campaign and invest your efforts in the places that will yield the best results.
For example, if you're building a property development that's friendly to families with pets, you can partner with local animal shelters. If you are looking for students to rent out your apartments, contact local universities.
There are many places you can approach. Combine any of the above marketing ideas with inbound marketing efforts, such as SEO and social media marketing, and you'll soon start signing new bookings and sales.
You may be interested in:
4 Ways to effectively promote your investment in the real world - Offline
7 mistakes you make when running the social media of a real estate development
How can a real estate developer build credibility and reputation in the market?
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