5 Ways to Affordably Marketing for Real Estate Developer

1. Make your ad stand out on advertising portals

Before you publish an ad on classifieds portals, think about how to attract customers' attention among the wide competition. Here are some suggestions to help make your ad stand out:

1. Add a logo in the center of the visuals: Enter your logo in the center of the graphic to increase brand recognition.
    
2. Add your logo in the middle of the visualization + "blur" the view in the background: Use a blurry background effect to focus your audience's attention on your logo and ad content.
    
3. Add a frame on the main visualization - in the color scheme of the investment logo: Highlight your logo with a color-matching frame, which further emphasizes the uniqueness of the ad.
    
4. Use emoticons in the ad title (if the portal allows it): Add subtle emoticons to catch the eye of customers and give your ad a pleasant look.
    
5. Add only a logo for the main image, which will be visible directly on the ad list: Shorten the attention span by using only the logo as a prominent element.
    
6. Add a "different" visualisation - striking, for example, a dog in the foreground and an investment in the background. Example:

Realisation: “Pałacowa Park”

Find out which of the above options will work best for you.

2. Effective description

Once you have successfully highlighted your ad and an interested person clicks on it, half of the success is achieved. Now before you is the task of creating a description that will attract attention and convey all the necessary information in an accessible way.

What to avoid?

1. Avoid creating long walls of text - remember to divide it into readable sections.
    
2. Try to avoid spelling errors and typos - check the text multiple times before publishing.
    
3. Don't hide important information - transparency builds trust.

What to do?

1. Describe what makes your offer stand out - focus on location, design and advantages.
    
2. Encourage a first meeting - offer coffee at the office or a meeting at the investment site, where you show graphic materials, arrangements and plans. You can read more about printed materials here: Advertising Folder & Flyers for Property Development - Worth it?
    
3. If possible, provide information about the first-time buyer discount.
    
4. Introduce yourself as a real estate developer and show your past projects (if you have a portfolio).
    
5. Divide the text into sections - introduction, advantages, specification, contact, clause.
    
6. Take care of punctuation and readability - use text editing tools, such as underlining, bold and italics.
    
7. Ask for the opinion of an objective person - preferably a potential customer - before publishing.
    
8. Highlight the advantages of buying a property from the primary market, such as no PCC tax.
    
9. Provide various ways to contact you - provide the address of your property development website and company website, email address, phone number, possibility to meet in the office or via Skype.
    
10. Provide your company details - name, address and tax ID number - to build credibility and avoid anonymity.
    Don't forget the commercial offer clause.

3. Catchy banner

Prepare a banner that will be visible at or near the investment site.

Avoid putting a bird's eye view visualization on the banner, as it may reveal too much information.

Choose a human perspective, this will be the most accurate choice.

When should you decide to install a banner?

The sooner, the better. You can start with a simple banner with a large logo of the development, which will later be replaced with a final banner with full information about the property development. This procedure is sure to make potential customers curious!

The banner should act as a fuse, arouse interest and encourage them to visit the site or call for more information.

The banner is your "man" that shouts about what you are currently building. When properly lit, it attracts attention 24/7.

Think about it - a banner is a powerful tool that can attract eyeballs and interest in your investment. Prepare it as soon as possible to start reaching your target audience!

4. Fanpage - get found

If your budget is tight, a fanpage can be a great free replacement for a website. Of course, it will not replace the full functionality of the website, but both tools can complement each other.

A properly configured fanpage is a great place to showcase the progress of your investment.

Start by creating a fanpage on Facebook. Set up your logo as a profile picture, add an attractive background photo, some interesting posts, and don't forget to provide up-to-date contact information.

It's also a good idea to include posts from the construction site, even if the photos aren't perfect - this will make the fanpage more authentic and attract the attention of the audience.

The name or title of the fanpage should include the name of the locality where the investment is being made. This will ensure that the fanpage will be found by people who have seen the banner or ad and type the name of the investment into a Google search.

The fanpage also provides valuable statistics and a solid basis for more advanced marketing efforts.

Remember, however, that it's always a good idea to set up a fanpage, but it's never a good idea to use Facebook's "promote post" button when promoting your investment. There are many more effective ways to reach customers.

5. Harness the full potential of Facebook

If you have a fanpage, but not much is happening on it, don't worry - there are easy and free ways to get likes, comments and messages.

Once you've added posts and set up your fanpage, you can share your best posts on local groups, such as groups like "London - sell/buy/swap."

Make sure the group allows you to share posts from your fanpage, usually there are such options, but it's a good idea to read the rules of the group to avoid misunderstandings.

We recommend sharing posts from a private profile to avoid suspicion of spam.

Remember not to share posts too often - with reason and moderation. Sharing the same material too often may result in a warning from Facebook.

Remember that your goal is people, not just statistics. Focus on creating valuable content that will attract attention and encourage interaction.

Also, don't forget about RODO on your fanpage. If you're receiving messages, you're jointly processing personal data with Facebook, so be sure to have proper safeguards and comply with RODO regulations.

By acting consciously and in accordance with the rules, you will gain more activity on your fanpage and increase audience engagement. Good luck!

If you want to reach a wide number of potential customers with your investment, check out our offer for online marketing campaigns.

You may be interested in: 

25 Best Titles to Use on Real Estate Ad Portals

Billboard and Banner of a property development - does it still work?

Creating a good name for a real estate development project - RendPro Guide