1. "Wow!" - The first impression is the most important
Depending on how you market - your investment website is where the customer goes at the very beginning.
If the page doesn't load under 4 seconds or is unusable then the customer will leave and forget about you and your offer.
What effect do you want to achieve? Do you want to sell or discourage the customer?
For a good investment website, your customer will be happy to return and share it with people close to him - this is the effect you want to achieve.
The first impression is the most important. Then it must be only better.
2. All in one - everything in one place.
Your client will find on the website all the most important information about your investment. From the name to the surface of the selected room. The website is your person, which represents you and your projects.
The website answers the basic questions that your client always asks themselves:
- What is the investment?
- Where is it being built?
- What exactly is being built?
- At what stage is the investment?
- What is available?
- Who is the developer?
- Does this developer have any experience?
- How can I contact the developer?
Believe me, you want your client to visit the development site. It will insanely speed up and facilitate your conversations with clients. Your client will call you with specifics, not asking for the obvious.
3. Track your customer's every move.
When you install specialized tools like Google analytics and Microsoft Clarity, you have the ability to watch your customers on your site. Legally, of course, and in accordance with RODO.
Thanks to these tools you know exactly how they behave, what they like to check, what interests them the most and where they get completely lost on the site.
Thanks to this, when building a housing estate you can decide at an early stage which building should be erected first. Of course, the one that enjoys the greatest interest.
4. They will judge You by Your cover.
The way a real estate developer or investment's website looks and the quality of visuals you put on it translate into the perception of you as a developer. Clients will automatically position you in the market based on what they see on the website and compare you with your competitors.
How do you want to be perceived? What do you want them to say about you? About your investment?
5. Lots of opportunities for further promotion!
You have a great site, clean code, tools installed. What's next? Install more tools!
If you have a ready to invest website, then you have opened the door to endless marketing tools and programs. Unfortunately, when selling through ad portals or just a banner, your options are much, much more limited.
This is one of the most important reasons to create a website.
You have the ability to reach a much larger audience, and then remind yourself of the audience that has already visited your site.
6. Tell the client what is available.
Every developer and investment website should be equipped with a powerful, yet simple and intuitive CMS system. CMS for investments will allow you to instantly change the availability of each unit on an interactive bird's eye view visualization.
It is worth updating the availability of the premises on a regular basis. After all, you do not want customers to call you and ask about the sold building?
We would love to create your developer and investment website and 3D Visualizations.
Contact us now and let's work out the details.
You may be interested in:
What do you lose by not having a developer and investment page?
How does a logo affect the Sales Success of a Property Development?
5 rules to help you tap the potential of social media and close more sales
Let's do something unique together.
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