Property Investment – Kick Off Sales with a Bang

How to start selling apartments quickly in a new property investment?
This is a question every real estate developer asks when a project nears completion.

The real estate market is competitive, and finding a way to quickly attract potential customers is key to success.

In this article, we’ll show you how to launch property sales with a bang.

There’s no room for half-measures – you need a strategy that will attract buyers from the very start.

1. Build “Hype” Before the Launch

Before you even put up the first “For Sale” banner, create buzz around your investment.

Here are a few ways to do it:

1. A website with a countdown – Create a landing page with a countdown to the sales launch. Let visitors leave their contact details to be the first to know about the opening.
2. Social media – Show what’s happening at the construction site, post progress photos, and share interesting facts about the location. People love getting a "behind the scenes" look.
3. Email marketing – Build a list of interested buyers. Regularly send updates on progress and previews of special offers.

Key benefits:

You gather a customer base before sales even start. 

You create a sense of exclusivity – “Only for those who are on the list.”

2. Create the Property’s Image

Your investment must have a soul.

Buyers aren’t just looking for four walls – they’re seeking a place that reflects their lifestyle.

How to give your property a distinct character?

1. History of the place – If the land you’re building on has an interesting history, tell it. It could be a former industrial site now transforming into a modern neighborhood.
2. Unique project features – Highlight what makes your property stand out: eco-friendly solutions, family-friendly spaces, modern architecture, proximity to nature.
3. Local attractions – Show what amenities will be available to residents – schools, shops, restaurants, public transport. People want to know what their life will look like in the new place.

3. Pre-Sales – Create a Sense of Urgency

Exclusive sales for a selected group of customers – sounds great, doesn’t it? Launch a pre-sale offer for those on your mailing list or social media followers.

1. Limited number of apartments – Emphasize that only the first few units will be available at a discounted price during the pre-sale.
2. Bonuses for early buyers – It could be a free parking spot, a storage unit, or a fully finished apartment as part of a package deal.

Remember to clearly communicate the limited time or number of apartments – it sparks imagination and motivates quicker decision-making.

4. Make the Buying Process Easier

Everyone loves simplicity.

The easier and more transparent the buying process, the better. Don’t overcomplicate it.

1. Simple and clear contracts – No one wants to deal with complicated legal jargon.
2. Flexible payment options – Offer customers convenient payment methods – installments, delayed payments, or flexible payment plans.
3. Trusted mortgage advisor – Partner with banks to offer customers attractive financing options. Many will gladly take advantage of this if it’s quick and hassle-free.

5. Online Marketing – Your Secret Weapon

If you want to sell faster, you need to be visible where your customers are – online, with the help of advertising campaigns.

1. Google Ads – Invest in paid ads. Target them at people looking for apartments in a specific location.
2. SEO – Ensure your website is optimized for search engines. Use keywords like “new apartments [city]” or “property investments [location].”
3. Social media – Facebook, Instagram, LinkedIn – these are the places where you can directly reach your target audience. Post regularly, engage with your audience, and encourage questions.

6. Events and Open Houses

People want to feel what their new home will look like.

Organize open house events, invite them to meet the architect, and show finished model apartments.

1. Live property presentations – Virtual apartment tours, live streams from the construction site – not everyone has the time to visit in person, but they’ll happily follow progress online.
2. Networking with the local community – Host an event that attracts local residents – workshops, film screenings, a picnic. Any event that brings people closer to your investment increases the chances of a quicker sale.

Summary

Launching sales with a bang requires a strategic plan.

Building hype, pre-sales, an easy buying process, and intensive online marketing are key steps that will help you quickly fill your customer list.

Now you know how to do it – time to take action!

Ready to sell?

FAQ

1. What actions should be taken before starting the sale of a property investment?

It is recommended to build hype through online marketing, events, and creating an exclusive atmosphere for potential clients before the sale begins.

2. What is "hype" in the context of property investment sales?

Hype refers to generating interest and excitement around the investment through activities such as social media, email marketing, and creating a landing page with a countdown to the sales launch.

3. What online tools help in generating interest in the investment?

A landing page with a countdown to the sales launch, social media activity, and email campaigns.

4. Why is it beneficial to create a list of interested buyers before the sale starts?

Creating a list of interested buyers gives an advantage in reaching clients early and builds a sense of exclusivity and urgency.

5. What elements should a good landing page include?

The landing page should feature a countdown to the sales launch, an option to sign up to the interest list, and appealing visualizations of the investment.

6. How can construction progress be promoted on social media?

It's worth regularly posting construction site photos, sharing fun facts about the location, and highlighting unique features of the project.

7. What information can be sent to people on the interest list?

You can send updates on construction progress, previews of special offers, and details about the investment and available units.

8. What are the benefits of building hype before the sales launch?

It allows for building a base of engaged clients ready for the sale and enhances the sense of exclusivity.

9. What does "creating the image of the investment" mean?

It involves giving the investment character by telling a story about the location, the project’s unique features, and its added value for buyers.

10. What investment features should be highlighted in marketing?

It’s good to emphasize aspects such as eco-friendly solutions, spacious apartments, modern architecture, and proximity to local attractions.

11. Does the location’s history matter in promoting the investment?

Yes, telling the story of the place, especially if it has an interesting background (e.g., former industrial site), can enhance the investment’s appeal.

12. What elements can attract potential buyers’ attention?

Features like proximity to green areas, modern architecture, spacious apartments, and local attractions are very important to potential buyers.

13. What events can help kick off the sale of an investment?

Organizing events such as open days or pre-sale premieres can help attract attention and generate initial interest.

14. What technologies can assist in promoting the investment?

Using virtual tours of the investment, 3D visualizations, and interactive maps can present the investment in an attractive way.

15. What special offers can attract buyers at the start of the sale?

Offers such as early bird deals, discounts on the first units, or favorable financial terms can encourage quicker purchase decisions.