When to Start Working on the Branding of a Development Project?

In this article, we answer a frequently asked question: how long does it take to create a brand identity?

Answer: 3 to 6 months.

To get started, the most important thing to consider is choosing a name for the project. What should the new development be called? The process of choosing a name can take up to two months.

While searching for the "right name", it is extremely important to simultaneously search for a suitable, available Internet domain that will match or complement the project's name.

For more on creating a name, read here: Creating a good name for a real estate development project - RendPro Guide

Once the name of the real estate development project has been determined, you can proceed with the development of the brand strategy, including the creation of the development's logo. Allow about two months for the final finalization of this process.

For more on creating a logotype, read here: Branding of a Real Estate Development Project - Everything you need to know

Why start working on branding sooner?

Normally, work on the branding of an investment starts at the time of realization of marketing materials, such as 3D visualizations of the investment and the investment website.

It is advisable to start work on the visual identity of the investment sooner, in order to maximize the ease and speed up the pre-sale of the investment.

What's next once your investment branding has been developed?

1. Create a simple investment page - a "simple landing page" - to start building an email list of interested potential customers on it.
    
2. Mount banners around the investment, directing people to the URL of the investment page, where they can find more information and sign up for the mailing list.
    
3. Start email marketing campaigns to keep the interest of already acquired potential customers on your new project.
    
4. Create photo-realistic 3D visualizations, 3D floor plans and virtual walk-throughs that can be placed on your current simple website and later on the final, full version of the investment's sales page. 
    
5. Set up profiles on social networks, including Google My Business. Read more: Google My Business for Real Estate Developer - Get More Leads
    
6. Begin work on creating a professional website for the developer's investment.
    
7. Create aesthetically pleasing and interesting printed materials: property cards, advertising brochures.
    
8. Start online marketing campaigns such as Google, Facebook Ads.
    
9. Create a developer's website to build credibility and trust in the eyes of customers who will search for the name of your company, after learning about it on the investment website.

The use of the above marketing strategy will have a positive impact on faster sales of the development project.

A description of some of the most important benefits:

1. Generating interest: Marketing activities, such as mounting banners around the investment, running email campaigns, and having a simple investment page, attract the attention of potential customers and generate interest in the project. The more interest, the greater the chance of faster sales.
    
2. Building a base of potential customers: Building an email list of interested customers and keeping in regular contact with them allows you to track interest and provide investment updates. This allows you to target specific offers to interested customers, which can speed up the sales process.
    
3. Professional presentation of the investment: Creating photo-realistic visualizations, 3D floor plans and virtual walk-throughs that are posted on the development's website helps customers better understand and envision the property. Aesthetically pleasing printed materials, such as property cards and advertising brochures, also contribute to a professional presentation. This, in turn, can speed up customers' purchasing decisions.
    
4. Effective marketing campaigns: online marketing efforts, such as ads on Google and Facebook, can drive more traffic to the investment's website, increasing the number of potential customers. This improves the visibility of the investment and increases the chances of a quick sale.
    
5. Building trust and credibility: Having a professional development website, setting up social media profiles and maintaining a presence on social media such as Google My Business, Facebook and Instagram helps build credibility and trust with customers. When potential customers have positive feelings about a developer and his project, they are more likely to make a purchase decision.

These factors, combined with effective management of the sales process, will speed up the finalization of the transaction and lead to a faster sale of the development project.

You may be interested in: 

Branding of a Real Estate Development Project - Everything you need to know

Real Estate Developer Sales Funnel - How does it work?

Maximum Growth - Marketing Strategy for the Real Estate Developer