If you are a developer or in the real estate business and don't have a well-designed website, you will be losing customers, money, and time. Over 70% of developers already have websites for the developer and their developments. Therefore, just creating a website, is no longer enough to win over the competition.
Your website has to be modern, well-designed, and give your customers all the necessary information about your investment to make the right decision.
In this post, I'll guide you through the intricacies of digital real estate marketing and the online world for real estate developers. This is all to increase your conversion = sales.
Why should you invest in creating a developer or investment website?
Our clients reap huge benefits from their websites. We observe this as a real estate investment and development website development company.
So how can a website, work to your advantage?
1. Saves you a lot of time and money.
An Investment website allows your potential clients to get acquainted with the investment, its advantages, location, and details: area, price, etc. All this happens without your participation. Nobody calls you at that time. In this way, you spend your time with the people who are determined to buy from you. In RendPro we provide our clients with analytical tools that allow the developer to measure the interest in the investment in real-time.
If your offer - your investment is built for the millennial generation you need to provide "Live chat" where your customers can contact you by writing. This generation demands the quickest possible response, so you should hire someone to answer questions or add automated responses.
It is hard to ignore such customers as they currently make up as much as 45% of the mortgage market. These are customers for whom the world of the Internet has always been, so this is another argument for why it is worth creating a website for the investment and developer. By creating a website, you not only save time answering repetitive questions but you also get qualified potential customers who are interested in your offerings.
2. It allows you to survive the digital age.
Without question, it's better for a developer to have a developer or investment website than to not have one. But a simple website created 7 years ago is no longer enough. Wordpress technology has become obsolete + customer requirements have changed a lot over the past years.
Why is it so important for developers to be online?
We decided to prepare a chart. The chart shows people of different ages and their path to buying a house - where did they find it, where did they read about it and where did they call the developer from?
As you can see on the chart above - your customers will come to you 51% from the Internet, i.e. your website, Facebook fan page of the investment, and 34% from real estate agents. You need to know that getting traffic to the real estate developer website or investment costs much less than the agent's commission. You should take this into account when planning the promotion of your investment.
3. You can use the most effective marketing tools.
As you've already guessed, it's the internet that gives you endless opportunities to get new customers for your real estate development project.
- Search Engine Marketing - be high on Google
- PPC Marketing - spice up your website and bring it to the top positions
- Content Marketing - create search engine-friendly content and get found
- Other (email marketing, affiliate marketing, Facebook)
At RendPro, we will help you choose the best tools for you to attract masses of interested people to your website.
If you want to build a website for your business or investment, it can be tempting to use someone else's ready-made template. However, this is a critical mistake. A basic, free website builder will not provide you with personalization and proven methods to drive your customer traffic.
What are the basic features of an investment page?
In our experience, there are several features that your customers want to see on your investment page:
- active location preview
- interactive 3D visualization with availability preview
- mobile device user-friendly website
- photorealistic marketing materials - 3d visualization of the estate
- calculator - e.g. loan installments
- construction photos section
- other
If you are going to create an investment website, it is worth thinking about including the above functions on the website. Not all of them are necessary, but they are welcome. These functionalities make it very easy for your customer to make a decision.
Let's look at each of the functionalities in more detail.
Active location preview.
We can place such a preview on your website, where the customer can check the exact location and the immediate surroundings without leaving.
Interactive 3D visualization with availability preview.
Give your customer the opportunity to check availability in the easiest and most enjoyable way.
He will see basic information at the very beginning, but for details, he will have to go deeper. The "See more" button directs him to a sub-page of a specific restaurant, where he will see the price and other important elements.
Mobile-device-friendly website.
Make sure your developer and investment site is mobile friendly. 80% of people will visit your site from their phone. This trend forces the creation of responsive websites.
Why is it so important to have a responsive website for an investment or developer?
1. Your customer's perspective.
Most, if not all of them will first enter your site from the position of the phone or tablet. It's just more convenient and easier at a time when no one has time.
2. Mobile-first indexing.
If you want your website to rank high in Google naturally, then you need to make sure it is responsive. A responsible company will make sure to optimize your site for search engine and responsiveness. Google has switched to a mobile-first indexing strategy. If your website will only work and look good on computers then this is a very bad situation. The search engine will naturally rank your site lower in the results than competitors who have taken care of responsiveness.
Photorealistic marketing materials.
Calculator on the developer's website.
In 2021, banks granted a total of 256,456 new home loans and this is the best result achieved by the banking sector since 2008. - Data from Poland.
It is worthwhile already at the start, to enable potential customers to check their financial capacity, thanks to such a tool as a calculator.
Construction photos section.
Construction photos on your investment page play an important role. They help you gain trust and credibility among customers. It is advisable to publish ugly, dirty photos. Non-instagram photos. It is the 3d visualizations that are supposed to look beautiful and phenomenal, and photos serve a completely different function.
Other tools:
Here are the key tools to consider for your investment and developer website. Of course, as the site owner, you decide which ones should be included in the final set.
Based on our experience, I can recommend the following additional features:
- Live Chat
- Multiple forms of contact (for larger projects)
Summary
Given the growing number of developer and investment websites and platforms, creating a competitive website with the features discussed in this article may require a lot of effort and time.
In any case, you will need to find a competent partner to help you achieve this. To learn more about RendPro, you can visit our About Us page. We will provide you with a free consultation and estimate the time and cost to complete your project. Check also out our projects.
You may be interested in:
How much does it cost to create a Website for a real estate developer?
Why website is a real estate developer the most important tool?
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