Social Media
TikTok & Reels in the Real Estate Industry – Worth It?
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The first question you ask yourself:
Is it even worth bothering with X, since it’s not Instagram or TikTok?
Developers, investors, agents – many of us ignore Twitter because it looks like a place for political battles and meme jokes.
But the truth?
It’s a tool that – with a good strategy – can help sell apartments, build a brand, and generate leads before the competition catches on.
Why is Twitter/X a goldmine for the real estate industry?
1. Instant reach.
A tweet goes live in seconds. And it can reach exactly the people you want – investors, tenants, premium clients.
2. Effortless networking.
You don’t need big production – a short post, a photo from the construction site, a comment on the market, and… you’ve got interactions.
3. Perfect for personal brands.
Are you a real estate developer with a face? Have opinions? Enjoy analyzing the market? X is a platform where expertise = reach.
What to post on Twitter/X to avoid looking like a spammer?
1. Behind-the-scenes of your work.
People love peeking behind the curtain.
- Construction site photos
- Investment progress updates
- “A day in the life of a real estate developer” – story-style posts
2. Market analysis
Show that you know your stuff.
- “Why aren’t prices in Downtown dropping despite interest rates?”
- “3 things that will change the rental market by the end of the year”
- “Has the bubble burst?” – short and to the point
3. Offers – but with context.
Don’t just drop a link to Craigslist.
Instead:
“10 minutes to downtown, 5 minutes to the forest. Just listed a new property – anyone looking for a place in Upper West Side?”
Useful hashtags:
#realestate
#apartments
#investing
#realestatemarket
#realestatedeveloper
#XforBusiness
When and how to post?
The 10-20-70 rule:
10% – Your listings
20% – Tips, analysis
70% – Interaction, conversations, replies, retweets
Post when people are on their phones:
7:30–9:00 AM (commute)
12:00–1:00 PM (lunch)
5:00–7:00 PM (after work)
Is it worth promoting posts on Twitter?
If you have a budget – yes, but only with a specific goal:
- Lead generation
- Promoting a specific property investment
- Inviting people to an open house
Target locally and narrow by interests (e.g., “real estate,” “design,” “investment”).
Biggest mistakes I see on Twitter:
Just posting listing links = NO CLICKS
Inconsistency – posting once, then silence for 3 weeks
Zero interaction – Twitter is a conversation, not a bulletin board
Summary
Twitter/X is like high-speed networking.
It doesn’t require millions in campaign spending.
It does require: authenticity, consistency, and a bit of strategy.
Try it for 30 days.
Tweet daily.
Engage.
And see if your next client isn’t already waiting there.
FAQ - Most Frequently Asked Questions about Twitter/X in Real Estate
1. Is Twitter/X good for real estate developers?
Yes, especially for those who want to build a personal brand, connect with investors, and increase offer visibility.
2. How often should I post on X?
Ideally 1–2 times a day. Consistency is key to reach and engagement.
3. Do I need a graphic designer to run my account?
No. Content and authenticity matter – phone photos and solid tweets are enough.
4. What types of content work best on Twitter?
Behind-the-scenes, market analysis, advice, personal insights, and context-rich listings.
5. What mistakes do real estate developers make on X?
Lack of consistency, no interaction, spamming links with no added value.
6. Are hashtags worth using?
Yes – they help increase reach and connect with real estate audiences.
7. How do I build relationships with potential clients?
Reply to comments, join conversations, and stay active in industry discussions.
8. Can I promote real estate listings on X?
Yes, but tell a story – don’t just drop a link.
9. Does advertising on X work?
It does if you have a clearly defined target audience and a well-set campaign.
10. How to measure effectiveness?
Track reach, interactions, website clicks, and client inquiries.
11. Is X only for B2C?
No. X also works well for B2B – connect with partners, suppliers, and investors.
12. What tools help manage my account?
TweetDeck, Buffer, Hootsuite – for scheduling posts and analyzing results.
13. Can I build a personal brand as a developer?
Absolutely – Twitter is a great place to showcase your knowledge, experience, and style.
14. How much time do I need to spend daily?
15–30 minutes a day is enough to stay active and engaged.
15. How quickly can I see results?
Initial results can appear after a few weeks of consistent activity.
16. What if I run out of post ideas?
Follow trends, comment on news, share behind-the-scenes content, and ask questions.
17. Can I use X locally?
Yes – local hashtags and engagement with residents boost your local visibility.
18. How to grow followers?
Post regularly, join discussions, add value, and promote your account on other channels.
19. Is it worth collaborating with influencers?
Yes, if they fit your brand – they can boost credibility and reach.
20. What if my account isn’t taking off?
Review your strategy, analyze your data, test different formats, and stay consistent – X rewards persistence.
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