Property Card - Everything You Should Know

The property card, in the context of a real estate developer's strategy, is a key tool that allows potential buyers to familiarize themselves accurately with the spaces offered. It is not only a visual representation of the apartment but also a thoughtfully crafted marketing element. By presenting sample layouts and detailed dimensions of the rooms, it enables the client to better imagine the adaptive possibilities of the given space.

What is a property card?

The property investment card is a document that contains detailed information about individual apartments, commercial premises, or other real estate units offered by the developer as part of a particular construction project. Its purpose is to provide potential buyers with full and transparent information about the technical, legal, and functional parameters of the offered property.

Property cards also constitute a key element in the marketing strategy of every real estate developer, offering potential buyers a detailed insight into the offered apartments. Thanks to them, clients have the opportunity to familiarize themselves with the dimensions, layout of the rooms, and potential arrangements, making the property cards an invaluable tool in the purchasing process. In the digital age, where most property searches begin online, construction developers increasingly emphasize the importance of digitizing their offers, including the availability of property cards in electronic form.

Property card vs. trust in the real estate developer

Transparency and accessibility of information about properties are aspects that build trust in the real estate developer's brand. Property cards, presenting 3D visualizations, 3D floor plans, and detailed apartment layouts, form the foundation of building a relationship with the client based on clear and straightforward principles.

Additionally, in an era of growing ecological awareness, presenting property cards as a digital tool aligns with the trend of sustainable development, reducing the need for paper-based promotional materials. This compliance with the ecological expectations of contemporary buyers can further strengthen the positive image of the brand in the market.

What should a property card contain?

3D and/or 2D floor plans
floor number
balcony area
apartment or premises number
loggia area
garden area
information about the rooms
your property investment logo and/or company name
highlighting the property on the visualization/project
data on the plot and property area
contact details
legal clause and additional information, e.g., the standard according to which the area is measured
optionally, information about parking spaces, cardinal directions, company location, date of card creation

All this information is enclosed in one document. Such a powerful pill of information gives you the feeling that you have in your hands a physical document summarizing your entire amazing investment, and you are ready for direct sales conversations with the client.

Property card vs. positioning of a real estate development project

In the context of product positioning in the market, the property card acts as the final argument that can convince a customer to choose our offer.

It represents the end result of the selection process, to which access is gained after the customer enters specific preferences in the offer search engine on the property website of the developer. Such an individual approach to the customer's needs, visible at every stage of the search – from the type of apartment, through its location in the building, to the exact square footage – facilitates tailoring the offer to the expectations of the most demanding buyers.

The high position of the property card in the hierarchy of information available in the search engine testifies to its role as a climax in the customer's decision-making process. For the developer, it is a tool that not only facilitates the presentation of apartments but also constitutes an element of building a relationship with the client, offering them a complete picture of possibilities and inspiring them to make a purchase decision.

In practice, effective use of property cards in the sales strategy can significantly affect the perception of the developer's brand and increase the conversion of interest into real transactions. Therefore, when developing property cards, it is worth focusing on the quality of the presentation and the detail of the information, which in turn can be a decisive factor for buyers looking for their ideal place to live.