New regulations for developers: Property website & price in Poland

Starting January 2026, real estate developers will face new requirements regarding how they present their offers and manage property websites.

The new regulations will come into effect based on a draft regulation by the Minister of Development and Technology, expected to be announced at the end of Q2 2025.

Data sources:

1. "10-RPW-6415-2025.pdf" – draft regulation by the Minister of Development and Technology (2025), covering:
2. how prices of goods and services should be displayed,
3. informing about price reductions,
4. the new obligation for developers to run a property website.

The document includes, among other things:

1. articles on the obligation to run a property website,
2. provisions on displaying the lowest price from the last 30 days in the event of a discount,
3. an effective date: 6 months from the date of the regulation's announcement,
4. and a note that every advertisement must include the property website address, even if it does not include a price.

Legal basis for broader context (previous legislation):

1. Act of May 9, 2014, on information on the prices of goods and services – Journal of Laws 2014 item 915.
2. Regulation by the Minister of Development and Technology from December 19, 2022 (in force since January 1, 2023) – the earlier act introducing the obligation to display “the lowest price from the last 30 days.”
3. EU Directive 2019/2161 ("Omnibus") – the foundation of these changes in Polish consumer law, also affecting developers.

Additionally:

To clarify penalties and implementation timelines, official legal interpretations from:

1. gov.pl – Ministry of Development and Technology website,
2. UOKiK – Office of Competition and Consumer Protection, were also consulted.

Below we present the most important changes that will affect your marketing and sales activities.

Obligation to Have a Property Website

According to the draft regulation, every developer selling apartments or single-family houses will be required to maintain a website for each property investment. This website must include detailed information such as:

1. the unit price – both the total price and the price per m² (if necessary),
2. the lowest price from the last 30 days – in case of a price drop,
3. area and standard of the units,
4. additional costs related to the purchase (e.g. price for a garage or storage unit).

Why this obligation?

The goal is to increase transparency in the real estate market, making it easier for consumers to compare offers and verify the best purchase conditions. According to the new rules, every property investment must have a website featuring all key information about prices, promotions, and additional services.

Advertising a Property – What Will Change?

With the introduction of new regulations, developers will be required to follow strict rules when advertising their offers, especially in regard to pricing:

Website address in ads – Every advertisement (whether on social media or other platforms) must include the address of the property website, even if the ad does not mention a price. This is a significant step toward greater transparency and easier access to complete investment information for customers.

Prices in ads – If an ad includes a price, it must also show the lowest price from the last 30 days (in the case of a price reduction). This ensures customers are fully aware of how attractive the offer really is.

Example:

“Apartment now for USD 500,000 (lowest price from the last 30 days: USD 550,000). Find out more at [property_website.com].”

Remember, the ad does not need to include a price, but if it does, the lowest price before the discount must also be mentioned.

When Will the New Regulations Come Into Effect?

The new rules will apply 6 months after the regulation is announced. The draft anticipates the announcement will be made at the end of Q2 2025.

This means the obligations related to maintaining a property website and price transparency will be effective from January 1, 2026.

How to Prepare for the New Regulations?

If you are a real estate developer, it’s a good idea to start preparing now:

Create a website for each property investment – If you haven’t yet, now is the time to start planning. The site should contain all required information like prices, unit sizes, standards, and current promotions.

Set up a price monitoring system – Plan how to archive pricing information for each unit, so you can easily prove the lowest price before any discount.

Update your advertisements – Ensure all your ads include the property website address, and if a price is mentioned, also include the lowest price from the last 30 days.

Train your team – Your marketing and sales staff should be well-informed about the new legal requirements and fully understand their responsibilities.

Budget accordingly – If your investments don’t yet have websites or they need to be updated, allocate the necessary budget and time for these changes.

What Are the Penalties for Non-Compliance?

Although the draft regulation doesn’t specify detailed penalties, the new rules fall under the Act on Competition and Consumer Protection. This means that they could be enforced by UOKiK and other regulatory authorities. Failure to comply could result in:

1. administrative fines,
2. suspension of marketing activities,
3. and in extreme cases – financial penalties up to 10% of the company’s annual turnover.

Summary

The new regulations introduce important changes aimed at increasing transparency in the real estate market and ensuring consumers have easier access to reliable information about property investments. Developers will need to adjust their websites and advertisements to meet the requirements for displaying prices and disclosing price reductions. These changes will come into force in January 2026, but it’s wise to start preparing now.

Got questions about the new regulations or need help updating your property website?

Get in touch with us – we’ll help guide you through the process!

FAQ

1. When will the new property website regulations come into effect?

The new rules will apply starting January 1, 2026, six months after the regulation is announced. The announcement is expected at the end of Q2 2025.

2. Does every developer need a website for each property investment?

Yes, every developer selling apartments or single-family homes will be required to run a website for each investment, which must include detailed information about prices, promotions, unit sizes, standards, and additional costs.

3. Does an investment advertisement have to include a price?

No, an advertisement does not have to include a price. However, if a price is mentioned, the lowest price from the last 30 days must also be indicated. Every ad must include the address of the property website.

4. What information must be included on the property website?

Each property website must display:

1. Unit prices (including price per m²),
2. Lowest price from the last 30 days for promotions,
3. Unit size and standard,
4. Additional costs (e.g. garages, storage units).

5. What are the consequences of not complying with the new rules?

Non-compliance can lead to administrative penalties, halted marketing campaigns, and in severe cases, financial fines of up to 10% of the company’s annual turnover.