Social Media
TikTok & Reels in the Real Estate Industry – Worth It?
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Instagram in Real Estate – Not Just Pretty Pictures and Likes
It's a powerful sales tool that – when used well – can generate real leads and build trust in your brand.
But is it really worth investing time and budget into this platform?
Instagram in Real Estate – Is It Worth It?
Everyone says: “Instagram is a must-have!”
But as a real estate developer, you have other questions in mind:
- Does it actually make a difference?
- Will clients really come from Instagram?
- How much time does it take?
- And what should I post to make it work?
Let’s break it down. No fluff, just substance.
If you're going to invest time and budget, make sure it delivers.
Why Instagram Can Work in Real Estate
Instagram is a visual platform.
And real estate? It's the most visual product in the world.
People buy with their eyes.
Before they ask about price, they’ve already fallen in love with what they see.
That’s why Instagram fits your business perfectly:
- You can showcase the property investment – from the ground-breaking to the finished apartment.
- You can build trust – with regular posts and behind-the-scenes stories.
- You can reach the exact audience who buys – aged 25–44.
- You can run ads that hit the mark – targeting does the job.
What Do You Get Out of It? – Real Benefits
If you play it right, you gain more than just likes.
You get real-time lead generation.
Here’s what it gives you:
- Reach and brand awareness – even if they’re not buying now, they’ll remember.
- Property presentation – no need to wait for a site visit; you show up in their feed.
- Client communication – IG is a customer service channel now. Fast, convenient, private.
- Instant feedback – post a project, ask in a story: what do you think? Response in a minute.
- Automated sales – your profile works 24/7. Stories of your property investment, link to a form, and... lead generated.
How to Get It Right – Instagram in Real Estate
Build a solid strategy
Don’t post just because “you have to.”
Create a schedule: Monday – interior photo, Wednesday – construction update, Friday – investment tip.
Invest in content
Professional photos (or at least a phone + stabilizer + daylight).
Drone videos – 10 seconds of a bird’s eye view = wow factor.
Reels – show interiors, unboxings, client testimonials.
Use features that sell
Stories with polls and questions – engage and show you listen.
Reels and IG Live – show a day in the life of your property investment, live Q&A.
Link in bio – to a landing page, offer PDF, or form.
Engage in conversation
Reply to comments.
React to messages.
Invite interaction (call to action: “Got questions? Message us!”).
Don’t Be Boring
Don’t just post renders.
Show people – site managers, clients, architects.
Show behind the scenes – mud, weather, real talk.
Biggest Mistakes That Kill Reach (and Time)
- Posting once a month – better not at all.
- Only drone photos – no emotion.
- No CTA – people don’t know what to do.
- Ignoring comments – seriously, why even communicate?
Summary – Instagram in Real Estate. Is It Worth It?
Yes, if done smart.
It’s a tool that can give you:
- More leads
- Better client relationships
- Greater visibility for your property investment
But don’t post just anything.
Do it right or don’t do it at all.
Instagram can be your best sales rep – 24/7, no vacation.
FAQ - Most Common Questions About Instagram in Real Estate
1. Does Instagram really work for selling real estate?
Yes. It's a great tool for building relationships, generating leads, and presenting property investments.
2. Do I need professional photos?
Not necessarily, but it helps. Photo quality influences how your investment is perceived.
3. How many posts per week should I publish?
Ideally: 2–3 posts + regular Stories.
4. Is Instagram good for small real estate developers?
Absolutely. You can be more authentic and relatable to clients.
5. What should I post to attract clients?
Interior photos, construction updates, behind-the-scenes content, client reviews, investment tips.
6. Is it worth investing in Instagram ads?
Yes, but only if your profile is polished and your content valuable.
7. What hashtags should I use in real estate?
#realestate #newhome #developer #investment #newdevelopment
8. How do I measure effectiveness?
Check Instagram insights: reach, clicks, DMs, conversions from links.
9. Can Instagram replace a website?
No. Instagram supports your marketing, it’s not the foundation.
10. Do I need a specialist to manage my profile?
Not necessarily, but if you lack time or skills – it’s worth it.
11. What if I don’t have time for social media?
Hire an agency or freelancer. Consistency is key.
12. Do videos work better than photos?
Definitely yes. Reels have the highest organic reach.
13. Can I sell real estate only through Instagram?
No. But it's strong support that can shorten the sales cycle.
14. How to build engagement on the profile?
Ask questions, run polls, reply to messages and comments.
15. Should I show apartment prices?
Yes, but depending on your strategy – some prefer to encourage contact.
16. How long before I see results?
Leads can come in just a few weeks of consistent effort.
17. What if I have several property investments?
Stay consistent. Group them in highlights or create separate accounts.
18. What mistakes should I avoid?
Rare posting, no CTA, poor photo quality, no interaction with followers.
19. Should I promote ready apartments or those under construction?
Both work. Ready shows results, under construction builds trust through process.
20. How to gain followers at the start?
Use hashtags, invite clients and partners, promote the profile offline and online, run contests.
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