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How to Accelerate the Sale of a Built Development Project?

Using these 3 advantages on advertising portals, you will get customers for your development investment faster and easier.

Use the following 3 factors to maximize the speed and ease of selling your already built development project.

The advice applies to your advertisements on industry portals.

1. Take high-quality photos of the property

bird's-eye-view-of-the-buildings-sunset.jpg

You can take the photos yourself or hire a professional photographer. 

Prepare yourself a shot list in advance. It's a good idea to take care of a sample arrangement of the space before taking the photos. 

Sample list:

  1. 4-5 photos of the outside of the building
     
  2. 2-3 panoramic photos 
     
  3. 3-4 photos from a drone, check: 3D Visualization in Drone imagery - Key Benefits
     
  4. 8-10 interior shots 
     
  5. photos of all amenities

When you receive the photos from the photographer, don't hesitate to ask for any corrections. This is especially important if all the photos have gray skies. This defect, too, can be quickly fixed with the help of appropriate computer programs.

2. Add stock photos to the ad

building-grass-blue-sky.jpg

Stock photos, also known as stock photos, are ready-to-use photographs that are available for licensing.

They are created and made available by professional photographers or photo agencies for others to purchase and use for various purposes, such as printed materials, websites, advertisements, etc. Stock photos are widely available on dedicated online platforms where you can browse, select and purchase photos according to your needs and preferences.

Here are some of the most popular stock sites in the US:

  1. Shutterstock
  2. Getty Images
  3. iStock by Getty Images
  4. Adobe Stock
  5. 123RF
  6. Alamy
  7. Dreamstime
  8. Bigstock
  9. Depositphotos
  10. Pond5

These platforms offer a wide selection of photos, illustrations and other stock graphics that can be used for all kinds of commercial and non-commercial projects. Remember, however, that each service may have its own rules regarding licensing and use of materials, so it's always a good idea to read the terms and conditions before purchasing or downloading images.

Be sure to download an image with the right specifications to meet the requirements of the ad portal in question. 

3. Create sales texts

large-yellow-sale-sign.jpg

Hiring a professional copywriter can give you a distinct advantage over your competitors, especially when you ask them to perform the following tasks:

  1. Developing several advertising slogans for your real estate development project. Check also: Advertising Slogans for Real Estate Developers & Agencies - 108 inspirations
     
  2. Creating several short paragraphs describing your property.
     
  3. Creating a list of amenities.
     
  4. Creating imaginative captions for photos.
     
  5. Developing several calls to action in your marketing materials.

Finally, remember to combine all of these elements into one. Think about where else you can use the materials you've already prepared.

How about putting your best sales text on a banner?

How about creating a banner with sales text and a stock photo you bought?

Test and see what will work best for you.

If you need 3D Visualization of investments or sales texts, check out our full offer.

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Alexander Gadomski

Alexander Gadomski

CEO & Founder RendPro

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