Let's go through some important, basic aspects that, if taken care of, will allow your clients to feel safe and confident talking to you about buying a property.
Your legitimacy
The first step your potential customers take is to search for information about you and your company on the Internet. Check for yourself what search results appear when you type your name, company name, tax number into a Google search.
Does any information appear?
Is your company listed in the register of the tax authority?
If the results surprise you negatively, try to fix it.
If there is completely nothing about you online, that's the worst sign. Fix it and establish an online presence - create a real estate developer's website, property investment pages, or maybe fire up your personal profile on Instagram?
Your customers are on the Internet, so you should be there too and actively build your brand.
Experienced real estate developer
If you have the opportunity, boast about your long tenure in the property development industry and the multitude of property developments completed according to plan.
The ideal place for this is your developer website, where you can present yourself to customers in the best possible way.
Reviews about you and your company
Check what kind of opinions are circulating about you online.
Respond to all feedback positive and negative. Try not to engage in discussions that contribute nothing.
Try to remove ordinary hate mail from portals, contacting directly the portal on which such opinions were posted or submitting reviews for verification.
Your customers want to know whether you care about transparency of contract terms, prospectus and, above all, whether you deliver on your promises.
Create a Google business card for your company and ask customers to leave a positive review.
Also check customer and former employee reviews of your other companies.
What are your customers saying about you?
Ensure your customers' satisfaction after a purchase.
Prospective customers may be interested in checking reviews directly from the source, your customers.
They can visit your completed project and talk to the residents.
Try to ensure that you always leave a positive impression on the customers who entrusted you with their money and trust.
Their opinion of you can be crucial, when potential customers decide to buy from you.
Summary
In conclusion, if you want to take care of your and your company's image on the Internet, it's a good idea to start by creating a professional real estate developer's website, a Google business card and cleaning up your brand from the hecklers and solving the negative opinions circulating on the Internet.
The bottom line. Wanting to develop the real estate developer's brand further, plan the next steps and build your online branding consciously.
You may be interested in:
Advertising slogans for Real Estate Developers and Agencies - 108 inspirations.
Property Investment banner - does it still work?
Creating a good name for a property development - RendPro Guide.
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