Google My Business for Real Estate Developer - Get More Leads

What is Google My business? 

Google My Business is a free tool offered by Google that allows business owners to manage their presence on Google Search and Google Maps. It is a platform that allows businesses to display relevant information to potential customers, such as:

1. opening hours, 
    
2. phone number, 
    
3. address, 
    
4. reviews and ratings.

With Google My Business, you can also add photos, share news and update information about your company or real estate project.

Google My Business, allows you to reach more local customers while building trust and reputation online.

The best part about having a Google My Business profile is that it helps you optimize SEO for your business and/or development project.

Plus, it gives you extra exposure with a huge tile on the right side of search results. In order to achieve these benefits, it is essential to have a well-optimized profile.

How to make your business and real estate investment appear higher in local search results?

1. Relevance

Relevance refers to the degree to which your Google My Business profile matches what a user is searching for.

To increase relevance, it is important to add complete and detailed information about your property. This will help Google better understand your community and be able to effectively match your listing with relevant searches.

Be sure to include all pertinent data, such as the exact address, opening hours, phone number, links to your website and describing the features and amenities your business offers. The more detailed and comprehensive information you provide, the more likely your profile will be considered more relevant and appear higher in search results.

2. Distance

Distance is an important factor that affects the displayed items. Especially when taking into account the user's location. In the absence of a given location by the user, Google is able to calculate the distance between the potential search results and the user's available location information.

With this search algorithm, Google is able to provide more relevant and personalized results that are related to the location.

For example, if a user searches for the phrase "new apartments in New York," Google can present him with a list of real estate developers and real estate investments that are in his immediate vicinity. Distance is important here, because the closer a particular company or investment is located, the greater the chance that the user will be interested in using it.

3. Targetability

Targetability refers to the degree to which a company or development project is known. When evaluating targetability, information gathered by Google from various websites, such as links, articles and directories, is taken into account. The number of reviews and their positive ratings on Google My Business profile and Facebook also play an important role in determining local ranking.

To improve your site's position in Google My Business, it is important to focus on collecting and responding to reviews on Google. The higher the number of reviews and the more positive the ratings, the better the chances of improving the community's position in local search results like "New apartments Los Angeles", "Real estate developer California ".

Therefore, it is important to have a proactive plan for managing reviews. You should regularly monitor reviews on your investment or company on Google and engage in interaction with users by responding to their feedback. Responses should be professional, courteous and constructive, regardless of the rating left. This shows a commitment to good customer relations and concern for customer satisfaction.

A large number of positive reviews affects your position in local SEO - Google confirms this.

How do I set up Google My Business for a real estate development project or company?

Go to https://www.google.com/business/ and follow the instructions.

If someone else is impersonating you, you can "replace" them by verifying the address.

Remember to only add information to your Google business card that is consistent with the information on your real estate developer or development project website. Providing incorrect or inaccurate information can hurt your local SEO.

What is worth adding to your Google My Business profile, for a real estate development?

1. Products - Property Cards for each apartment / unit / house
    
2. 3D visualizations of the exterior and interior
    
3. 3D Floor Plan
    
4. Construction photos
    
5. Photos of the office

What's next?

Maintaining activity in "Google My Business" for a real estate developer and real estate development project is a key component of a successful marketing strategy.

This is not a one-time task that can be left behind once the account is set up. In order to achieve maximum benefits and build a strong online presence, it is important to regularly monitor and manage your profile.

Here are some key steps you should be taking:

1. Keep your company information up to date: Make sure your contact information, opening hours, addresses and other details are always up to date. This will allow customers to easily find your company and avoid confusion.
    
2. Monitor reviews: Regularly check reviews of your company on the Google My Business platform. Respond to them, especially if they are negative. Show that you care about them and are ready to solve any problems.
    
3. Add new content: Publish new content regularly, such as news, articles, photos and videos that are related to your real estate development. This will help keep customers interested and show that you are active in the industry.
    
4. Respond to questions and comments: be responsive to questions or comments from potential customers. Provide answers in a professional and helpful manner to build trust and positive relationships.

Remember that staying active in "Google My Business" for developers and real estate investments requires regularity and commitment. Regular monitoring, content updates and customer interactions are key to a successful online presence and building the reputation of your company and investment.