Google Ads Vs SEO - What to use in Marketing a Real Estate Developer?

Real estate developers often ask us: what works better for marketing a property development - Google Ads or SEO?

If you have the right budget, we strongly recommend using Google Ads and SEO at the same time.

However, we understand that this is not always feasible for promoting every property development. What may be appropriate for marketing one development project may not necessarily be the best choice for another. Therefore, here are five situations in which using Google Ads can bring you the best results.

1. You need leads here and now

With Google Ads, you can launch a campaign generating potential customers in as little as 24 hours. With search engine optimization (SEO), although it is often very effective, it takes time (several months to more than a year, depending on the actions of your competitors).

When you need to acquire potential customers quickly, the best solution is to launch a smart Google Ads campaign.

2. You don't know the keywords

Running Google Ads campaigns provides an excellent source of valuable keyword data, which is essential for your search engine optimization (SEO) strategy. This allows you to better determine which keywords are most relevant and which should be prioritized in your search engine placement efforts.

3. You need more calls from potential customers

Google offers a specific type of ad called "Phone Ads" (Call Ads), in which a user, instead of visiting your property development website, calls your company's phone number directly. For real estate developers who prefer phone contact over filling out forms on a website, this option can be an excellent way to quickly generate more potential calling customers. This allows you to effectively convert interest into actual calls, allowing you to move more quickly to closing the sale.

4. You want to target customers more accurately

If you have specific keywords that you would like your property development to appear for in Google search results that you are unable to achieve with search engine optimization (SEO), then Google Ads is the ideal solution.

For example, if you want to reach people searching for "apartments near", such as "apartments near New York" then Google Ads will allow you to effectively achieve this goal. You can also precisely define the specific geographic areas where your ads will be displayed, which is known as GeoTargeting. With this tool, you can effectively reach your target customer group, attracting the attention of potential customers looking for an apartment in a particular location.

5. Your investment page, does not appear in search results

If your investment or real estate developer's website is not showing up at the top of Google search results when its name is searched, you probably have internal optimization (on-page SEO) problems.

The solution to this problem may be to run an ad campaign using your investment or company's name, using Google Ads. This will ensure that your property appears in the top positions of Google search results until you fix the internal optimization (on-page SEO) problems.

A real estate developer should choose SEO for marketing its property development project when:

Wants to build a sustainable and long-term online presence by increasing the visibility and position of the site in organic search results.
Has valuable content and wants to gain the trust of potential customers by providing valuable information.
Can afford to wait longer for results, as the search engine optimization process takes time and patience.

In many cases, the best approach is to use both Google Ads and SEO at the same time to get the full range of benefits and effectively promote a property development in the online world.