A good name allows a real estate developer to distinguish his investment from the sea of other offerings from competitors. Your customers will be able to identify your investment by name and easily find it on the Internet. Generate interest, sink deeply into the customer's memory and gain an advantage with a perfectly chosen real estate investment name.
In this article, we will explain the entire process of creating a name.
But before we get into the entire instructions, here are some quick tips for creating an investment name:
- Avoid overly specific names that can pigeonhole your future ventures
- Take a look at your mission and values - it may inspire you
- Consider how your business name will appear on your website and social media platforms. Will it be readable?
- Order some samples to see how some names will look on marketing materials
- Go online to confirm that your invented future name does not have any random negative connotations or double meanings.
- Google the proposed name to see how competitive the search results are.
- Confirm the availability of a domain name that matches your business. We recommend using the Cyberfolks platform.
- Scan social media to determine if you will be able to reserve the username you want for yourself.
- Consider how well the name will perform in one, five and ten years.
- Consistency is key, especially if you have existing customers or marketing materials.
- Be careful when considering any alliterative names or acronyms that may have a second meaning.
- When creating a company name, you need to have possible global expansion in the back of your mind so research the meaning of the name in other countries
You've already read the quick tips. Now you know that coming up with an investment name should not be a "tick-box task." Coming up with an investment name is quite a complicated process.
Let's go over the most important points about the investment name.
What should you keep in mind When creating a name for a development investment?
Your Name versus the name of the investment
We suggest that developers do not use first name, last name in the names of investments or estate names. You may think that this is a good move, because you are signing the success of the investment with your name. You believe that surely everything will go according to plan. this is wrong thinking. You are not able to control everything. If your investment scores a false start then the stain will stay on your name. And you have one name.
Besides, some estate names can be difficult to remember, pronounce and dictate when it includes your name.
In addition, as the company grows, customers may be unhappy to find that they won't work directly with you when handling the investment.
Originality
The name of your investment must also be long enough to be original. This will also make your investment page rank high on google when searched for that original phrase.
Don't make it difficult for the customer
Make sure your investment name doesn't contain easy to confuse letters. Such details are very important.
Imagine that you spend a budget on online and offline advertising campaigns, and the customer ultimately does not get to the site. This is a trap that too many developers fall into. It's worth ensuring that your audience can get to the site without any problems.
Use inspiration
What motivates your customers to buy a house? What values do you hold? What are the biggest advantages of the development? Why are you building? Let the name of your real estate development be determined by these factors. Choosing a name based on the priorities of your future potential customers and your motivations can help incorporate an emotionally compelling story into your brand, making it easier for your customers to relate to you and your company. When choosing a name for your investment, try to choose something basic but relevant. Nothing complicated or fancy. Simplicity is key.
Sounding out the name
When you come up with your investment name, it's a good idea to say it out loud a few times.
Say your name suggestions out loud a few times, try sharing them with a friend on the phone, your parents, or a mentor. Pay attention to how it sounds. Do people often ask you to repeat it? Do they have trouble writing it down? While it's a good idea to choose a unique company name, it's also important to make it approachable. Customers should be able to understand the name and remember it.
Additionally, pay attention to any fads that may seem funny at the time, such as acronyms or alliteration. Also avoid cliches and allusions from pop culture, as they lose their meaning over time. Consider whether the name will surely age well, even if it seems innocuous or catchy now.
It's not worth sacrificing consistency and integrity for the sake of being original.
Your investment name can be fun, but it must also evoke professionalism.
What's next?
Check the name
Any name that is noteworthy is the product of several hours of research. Don't think it will happen in a short period of time. Once you have chosen a name, you must first confirm that it is not already registered or copyrighted, too similar to your competitors' names, or associated with any connotations that could be interpreted as unfavorable. Both existing business names, investments and trademarks can be searched for easily online.
Reserve a domain name
Checking the availability of an investment name as a domain, e.g. OsiedlePodMiastem.pl, you may notice that the most popular domains are put up for sale, for example, on the AfterMarket platform. Someone has reserved the domain name much before you.
Before you press the "buy" button. Think about it.
Maybe this amount (we are talking about a few or several thousand zlotys) would be better invested in marketing? It's not always a better choice, but it's worth keeping in mind.
Consult with us before you buy such a domain.
Spread the name organically
By setting up a website and profiles on all major social media platforms, you can spread the word about your company and build your brand. This is an opportunity to promote your brand and position yourself as an authority in the market. Make sure each platform has information about what your company does and where to find more information and a CTA leading to the real estate site.
Have you come up with a name for your development project? The domain is catchy and accessible?
Great. It's time to build a brand around the name you've chosen. Use consistent colors for all of your development's marketing materials, such as your logo, websites, printed materials, business cards, and any other place where your company name may be mentioned. This is one of the best branding methods for your company. Be creative and make a pun on your company name to come up with a memorable slogan and tagline for your brand. The primary goal of your branding is to leave a positive impression on everyone who comes in contact with your company. The first step in creating a recognizable and reliable brand for your company is the name.
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