Success Story: Refreshing the 3D Visualization of Housing Estate for the Real Estate Developer Merea Sp. z o.o.
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Find out why cheap 3D visualizations are a myth. Discover the key factors influencing the prices of visualizations and what determines their high quality.
Are you wondering why the cost of 3D visualizations is so high?
At first glance, it might seem like it's just a matter of computers, software, and a few hours of work. So why isn't there such a thing as "cheap 3D visualizations"? Real estate developers often seek budget-friendly options to reduce project costs, but with 3D visualizations, things aren't that simple. Let's explore why.
3D visualizations require advanced software like 3ds Max, Blender, V-Ray, or Corona Renderer.
Licenses for these tools are expensive, and that's just the beginning. Specialized computer equipment is also necessary. A standard laptop won't suffice. To work on high-quality visualizations, professional workstations with powerful processors and graphics cards are essential.
3D visualizations aren't just "a few clicks."
Creating a realistic scene takes many hours of work. Modeling, texturing, lighting setups, and rendering all require experience and precision. Every detail matters, and experienced professionals know how to add those "little things" that make the visualization look like a photograph.
Each project is different.
A 3D visualization isn't a mass-produced product – you can't simply duplicate it or buy ready-made elements and just "paste" them into a project. Each visualization requires an individual approach to the specific space, architecture, and design. Therefore, the work can't be "sped up" without losing quality.
Many people ask: "Can it be done cheaper?"
Sure, there are ways to cut costs, but you must be aware of the compromises.
Less complex projects, with fewer details, can be cheaper.
But here's the issue – such a visualization may not fully convey the intended effect. If you want to attract clients with a high-quality presentation, low resolution and fewer details might disappoint you.
There are tools that automate certain stages of the visualization creation process.
They can reduce costs, but automation will never replace a professional's experience. It's like comparing a mass-produced house to a hand-built villa – the quality difference is obvious to the naked eye.
Instead of ordering a full visualization of every room, you could opt for visualizations of only the most important spaces, such as the living room, kitchen, or building facade. This way, the costs will be lower, but you'll still have something valuable to show clients.
Often, we forget that 3D visualizations aren't just a cost, but also an investment.
High-quality visualizations attract clients, help better present the project, and can significantly speed up the sale of apartments or houses.
Clients make decisions based on what they see.
3D visualizations can be the deciding factor when purchasing a property, especially when construction hasn't yet started. The more realistic and detailed the visualization, the greater the chance of sales success.
3D visualizations also help spot potential design errors. They allow you to see how the final effect will look before construction begins, enabling adjustments before building work starts. This saves time and money in the long run.
Cheap 3D visualizations?
Unfortunately, they don't exist—at least not in a form that would be worth your investment. These costs arise from the need for advanced equipment, specialized tools, and professional experience. But remember, it's an investment that can pay off in the long run. If you want to attract clients, stand out from the competition, and avoid design mistakes, high-quality 3D visualizations are essential.
Yes, but it involves reducing details, automating the process, or commissioning only key shots. Each of these options has its downsides.
Definitely. Realistic 3D visualizations can boost sales, help avoid design mistakes, and capture the attention of clients.
The most commonly used are 3ds Max, Blender, V-Ray, and Corona Renderer.
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