Video Marketing in the Real Estate Industry - 8 Important Benefits

So why not take advantage of this potential?

Video is not only an excellent tool for showcasing property details that are difficult to capture through other means. It's also a medium that can entertain, educate and tell compelling stories, which is only part of its myriad benefits.

If you're looking to effectively apply video marketing to your strategy, we've got 8 proven ideas to help you succeed in the real estate industry!

Don't wait, dive into the world of video marketing and see how it can transform your real estate operations!

1. Showcase property location with drone video

Potential home buyers want to be sure that their future home will be located in an environment that supports their lifestyle.

That's why it's so important for them to learn about the amenities available in the immediate area, such as restaurants, sports clubs, grocery stores and more.

To fully capture the advantages of a home's location, real estate agents and developers can create a video showcasing the neighborhood and highlighting its attractions using a drone, for example.

Such a video is an excellent way to use video marketing to not only show potential buyers what they have to offer, but also to give them a better understanding of what life in the area might be like. This is an innovative approach to presenting a property that can bring significant benefits to the sales process.

2. Create professional videos

Nowadays, serious real estate agents are expected to actively use video to present listings, so more and more of them are choosing to create videos to meet market demands.

To stand out from the competition, real estate agents are advised to create videos of higher quality than those offered by others. To achieve this goal, it is necessary to abandon amateur productions and use the services of professionals with experience in creating effective marketing content in the real estate industry. Investing in high-quality video can bring a significant return on investment, attracting customers' attention and building a positive brand image.

3. Start pre-selling your property development with 3D Animation

In the real estate development industry, a key advertising campaign often begins even before physical construction begins. In such situations, one of the most effective ideas for real estate agents and developers to use video marketing is the use of photorealistic 3D animation.

This type of content is especially ideal for properties that are yet to be built. With 3D animation, you can present the future effect of the construction in photorealistic quality, even if the work has not yet begun.

Professionally prepared 3D animation can be so realistic that it is difficult to distinguish it from the actual footage. Such a video allows potential customers to better understand and experience the planned construction result, which in turn facilitates the pre-sale process of the property and builds confidence in the project.

4. Make better use of social media

By 2020, more than 3 billion people were using social media, which has evolved to become powerful marketing platforms. Many real estate agents now find their best leads there. Therefore, using social media is a must for real estate agents to succeed in the industry.

To take full advantage of social media's potential, it's a good idea to include video in your social media marketing strategy. Studies show that posts with video on social media are shared as much as 12 times more often than those without. With this type of content, you can reach a wider audience.

One of the best video marketing ideas for real estate experts is to publish not only videos showing listings, but also ones that provide useful tips for fans, present market news and industry events, and important company milestones. Customers will appreciate an agent who not only sells properties, but also provides valuable and interesting information.

5. Create an effective advice video

Success in the real estate business is based first and foremost on clients' trust in the knowledge and experience of the agent. Customers need to be confident that the realtor they entrust with the search for their dream home is trustworthy and has the necessary expertise.

Therefore, when a client finally decides to buy, he or she will most likely turn to that real estate agent whose advice he or she trusts and whose expertise he or she values.

To build such trust and a position of expertise, it makes sense to create educational videos for clients. For example, a video could include tips on buying a house in a specific neighborhood, information on what to look for when buying a certain type of property, explanations of necessary paperwork or renovation advice.

This kind of content builds a relationship between the real estate agent and potential clients, highlighting the agent's competence and experience.

6. Short Videos - Clips

In an age of overstimulation and shortened attention spans, the use of short videos is becoming one of the most effective ways of video marketing for real estate agents.

The average concentration time of Internet users is only 8 seconds and continues to decline. Therefore, they are spending less and less time watching long videos - only 37% of people reach the end of a longer video.

Videos should be concise, high quality and clearly communicate the key advantages of the offer in a few minutes or even within one minute. Then many more potential buyers will watch the entire video and move closer to making a purchase decision.

By relying on short, engaging videos, real estate agents can effectively capture the attention of distracted Internet users and present an offer in an accessible way.

7. Video testimonials

The skills and competencies of a real estate agent are much more credible when described by satisfied clients, rather than by the agent himself. Nothing is as convincing as the personal testimony of someone who has already used the services of a given agent.  

Unlike dry text, video allows you to see and hear the person recommending the agent's services. As a result, such testimonials help potential clients see that they are dealing with a valued, reliable and trustworthy specialist.

That's why it's so important for real estate agents to record videos of satisfied clients telling in person how a particular agent helped them find their dream home. This is the best way to build trust among prospective clients.

8. 360° Virtual Tour in the form of Video

The use of 360-degree virtual tours is one of the best video marketing practices for real estate agents. Such videos allow potential clients to feel as if they are visiting a property in person, so they can better understand its atmosphere and character.

To achieve this effect, agents should hire professionals with dome cameras or DSLR cameras. If the property is under construction, you can order a 3D visualization and virtual walk-through from a company to show how the property will look when completed.

These types of solutions help attract more interested customers and strengthen the real estate agent's position as a trustworthy expert.

Here are the most popular platforms for publishing short-form videos:

1. YouTube - the largest video sharing platform where you can publish short videos in Shorts format.
    
2. Instagram - this social platform allows you to publish short videos within your profile or business account in Reels format.
    
3. TikTok - a platform created specifically for publishing short, creative videos.
    
4. Facebook - a social network that allows you to share short videos on both personal and corporate profiles.
    
5. Vimeo - a popular platform among filmmakers that allows you to publish short video productions for free or for a fee.

Start your video marketing adventure and use 3D animation. Schedule a free consultation below.