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3D Floor Plan or 2D Draw - what to choose for the Presentation of a Real Estate Project?

3D floor plan and 2D architectural projection are often seen as competing solutions. 
Some real estate developers believe that floor plan renderings are the best tool since the Internet came along, while others argue that 2D floor plans are good enough and still effective. So which solution is better?

Advantages of 2D draws

  1. Speed

2D architectural projections are often chosen for their simplicity and speed of execution. Unlike 3D floor plans, 2D floor plans do not require such complex operations as 3D modeling, texturing or adding details. In addition, since a 2D plan is a schematic drawing of a room with pictorial symbols for furniture and decor, its execution is much faster.

  1. Simplicity

2D floor plans are also valued for their simplicity and clarity. They show the planning and schematic layout of furniture clearly and accurately, allowing clients to focus on the most important elements without being distracted by additional details.

Disadvantages of 2D draws

  1. Difficulty of viewing

2D floor plans, while simple to produce, are difficult for a real estate developer's clients to perceive. Familiarity with architectural symbols and spatial thinking skills are needed to understand them, which may require more effort on the part of the real estate developer to explain them to the client.

  1. Lack of perspective

2D floor plans don't show the heights of the rooms, which means buyers can't see the whole picture of the interior. They have to imagine the height of the ceiling and the scale of the glazing area. In this case, the only way to establish mutual understanding is to provide real photos.

  1. They bore quickly

2D plans also don't give clients the excitement they expect when thinking about their new apartment. They want 3D visualizations to be as realistic as possible so they can imagine themselves already living in it. Therefore, while 2D plans are effective at informing, they are not as attractive as 3D renderings, which give a "Wow!" effect.

3d-floor-plan-preview-1.jpg

3D Floor Plans - Defects

  1. Time

Creating 3D floor visualizations can be time-consuming, especially for more complex and elaborate properties.

  1. Price

Although 3D renderings are more expensive than 2D floor plans, many real estate agents say that their use contributes to increased sales, making it a good investment.

  1. Quality

It's also important for real estate developers to find a reliable company, which can require lengthy research and many inquiries to potential companies.

3D Floor plan - Advantages

  1. 3D Floor Plan allows for more effective promotion of the property - 3D visualizations present the property in the best light, which helps the real estate developer stand out from the competition and increase sales.
     
  2. 3D Floor Plan allows you to see the proportions - so buyers can better understand the scale and proportions of the property, which translates into increased sales.
     
  3. 3D Floor Plan of room heights - this allows buyers to fully see the architectural design of the property and be interested in booking the apartment for a presentation.
     
  4. 3D visualizations reflect the furnishings - so buyers can better see the details of finishing materials, lighting and design options.

Summary

While 2D floor plans are essential for conveying technical information, a 3D floor plan is better for marketing and property presentation purposes.

While it may be more expensive and require more time, a 3D floor plan not only shows the property, but more importantly sells it.

Read more about 3D Floor Plans.

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Alexander Gadomski

Alexander Gadomski

CEO & Founder RendPro

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